• March 13, 2018

    OluKai 2018 Events Lineup

    OluKai is hitting the road to share aloha with our friends across the mainland. Subscribe to our email list below to be notified of new events in your area! #AnywhereAloha


    SXSW Marketplace / Austin, TX / March 15-17
    RBC Heritage Golf Classic / Hilton Head, SC / April 9-15
    Tuck Fest / Charlotte, NC / April 19-22
    Bay to Breakers / San Francisco, CA / May 18-20
    BottleRock / Napa, CA / May 25-27
    GoPro Mountain Games / Vail, CO / June 7-10
    Kaaboo / Del Mar, CA / Sept. 14-16
    Ohana Fest / Dana Point, CA / Sept 29-30


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  • April 10, 2017

    Saving Banksy Premiere: Thursday at POW!WOW! Hawaii


  • October 18, 2016

    The Kanilehua Mural

    You may recognize Brandy Serikaku from our Anywhere Aloha story, The Creatives, where she met with Jhesika Menes and traveled from the Big Easy to the Big Island to share in and experience the distinct but surprisingly unique cultures in the two communities.

    Brandy in her studio

    We now join Brandy again on the Big Island, to share in her latest project: A mural in downtown Hilo, in collaboration with Temple Children.

    Temple Children's mission is to strengthen and bridge communities by embracing individuality and activating conversation and collaboration. They connect and support like-minded people seeking positive social and environmental change with each project they create, and this one is no different. Brandy's mural is one of six that will be completed this week, with artists from California, New Zealand, Australia, and Hawaii coming together to share their talents and embrace the creative energy of each other and the community they are visiting.

    Although this is Brandy's first mural project, the inspiration behind it comes from a lifetime of learning about, exploring, loving, and embracing Hawaiian culture:

    Raised in Hilo, Brandy has been dancing hula for 27 years for Halau O Ka Ua Kanilehua - a commitment that has inspired a love of the Hawaiian culture and language. She holds a Bachelor of Arts Degree in Hawaiian Studies from the University of Hawaii at Hilo. Currently the Art Director of Sig Zane Kaiao, Brandy has been designing for over 8 years and her pen illustrations and ink paintings have come to life through her recent designs for Salt Liko. Brandy always finds time to enjoy life, through surfing, traveling, adventuring with her daughters, working in the ʻāina, and drawing.

    Brandy on the Big Island

    It is no wonder that the inspiration for her mural comes from the natural world, and specifically, the landscape of the Big Island:

    "I want to focus on the lehua and bring awareness to rapid ohiʻa death and caring for our native forests. I thought of Kanilehua, which is the famous rain of Hilo and also the name of the hālau hula I dance for. The lehua trees attract the clouds that bring in the rain. When you look at the meaning of Kanilehua, kani means sound and lehua is the tree. When the rain hits the leaves, the pitter and patter can be heard. We can imagine Hilo having so many lehua trees that when it rained, they heard the lehua! It will reflect the rain and the lehua, and may become an abstract print.”

    Follow along here and on social media (InstagramFacebookTwitter) as Brandy's mural moves from inspiration to manifestation in Hilo, HI.

    Taro on the Big Island

    Mahalo to our partners, Temple Children, for bringing us together in this project. Also to photographers Mark Kushimi and Cory Martin for sharing their amazing work.

  • September 21, 2016

    Anywhere Aloha Pop Up Shops: Southern Series

    Aloha Alabama!

    We’re heading to Birmingham for the fourth and final stop of our #AnywhereAloha Pop-Up Shops: Southern Series! Alabama Outdoors Pop-Up Shop 

    We will be set up this Friday through Sunday, October 28-30 at Alabama Outdoors! Come shop exclusive styles that will be available ONLY this weekend. All OluKai purchases over the weekend will receive a premium OluKai gift with purchase. 

    Stop by Friday night for complimentary Pint Night with Good People Brewing Company and receive an exclusive OluKai pint cup!

    Get your weekend rolling on Saturday morning with complimentary locally roasted coffee from Seeds Coffee Co., and then stick around for our leather workshop. From 3-5pm you'll be able to create a custom leather piece and talk story on the craftsmanship that goes into each pair of OluKai sandals, shoes, and boots.

    Sunday will be sweet, as our friends from Seeds Coffee Co. will be serving up the best in fresh coffee all morning! 

    Alabama Pop-Up

    Can't make it down? Follow us on Instagram @OluKai to catch all the action!

    OluKai Leather Shop Designing a custom leather piece

    OluKai Leather Shop Working on the custom leather pieces

    Pop_Up Shop Inside the OluKai Pop-Up Shop
  • August 26, 2016

    Celebrate `Ohe –Hawaii’s Annual Bamboo Festival

    OK A vigorous grower, `ohe or common clumping bamboo, a giant flowering evergreen perennial member of the grass family, is one of the most conspicuous and abundant plants in Hawaii’s rainforests. `Ohe or Hawaiian bamboo is also one of nature’s most useful. In celebration of bamboo’s diverse roles in Hawaii, The Hawaiian Chapter of The American Bamboo Society (HCABS) will host the annual Bamboo Festival to be held September 11, 2016, at Nani Mau Garden in Hilo, Hawaii. Artists, growers, and lecturers will be featured, offering visitors an opportunity to view plants, ask questions and talk story with Hawaiian bamboo growers, collectors, and enthusiasts. A silent auction is planned. [...]

  • June 18, 2016

    The Pan-Pacific Ho‘olaule‘a – Matsuri Goes Mainstream

    OKpan During the 1970’s, the number of travelers from Japan to the Hawaiian Islands increased dramatically. In 1980, a small group of local Oahu residents, wishing to ensure that the increased interaction between the two cultures would be educational and enjoyable, hosted the first Matsuri.

    In Hawaii, Matsuri (a Japanese word meaning festival) was viewed as a way to enrich the lives of both the audience and participating artists, with a rewarding participatory experience in traditional Japanese culture. Matsuri in Hawaii provided visiting participants from Japan an opportunity to share their art, music, crafts, foods, and traditions with others in the stellar setting of world-famous Waikiki.

    Through Matsuri, Hawaii residents and visitors gained a deeper appreciation of Japanese history, heritage, and cultural sensibilities.

    By showcasing the ancient arts, dance, crafts, and traditional folk music, and bringing world respected Japanese performers to Hawaii, Matsuri acted as a bridge between cultures as visitors and residents participated in block parties, a parade, and the popular bon dance. In 1998, the Oahu celebration of Matsuri expanded to include all of the multiple cultures that make up Hawaii’s rich melting pot and was renamed the Pan-Pacific Ho’olaule’a.

    Pan-Pacific Ho‘olaule‘a

    Today, the Pan-Pacific Ho‘olaule‘a (A festival or gathering to preserve and promote harmonious relationships) a joyous “super-sized” celebration of friendship and goodwill, invites the people of Hawaii and its many visitors from around the globe, to gather in a gala celebration of multi-cultural diversity. Still known locally as Matsuri, the Pan-Pacific Ho’olaule’a, has grown from a small neighborhood event into an international festival highlighting a broad array of people, cultures, and talents from throughout the Pacific Rim.

    At the Pan-Pacific Ho’olaule’a, music and laughter fill the air. Multiple entertainment stages feature cultural performances such as Korean Dance, Japanese Taiko drums, Hula, Hawaiian string guitar artists, and more. Each year the festival showcases a popular headlining entertainer from Hawaii!

    Held annually in mid-June on the beach in Waikiki, the festival is the largest multi-cultural event of its kind in Hawaii and one of the premier cultural celebrations worldwide. Kalakauna Avenue is temporarily closed down to vehicle traffic from Lewers Street to Uluniu Avenue to accommodate the impressive block party.

    Fabulous Food

    Dozens of food vendors offer scrumptious presentations of taste treats from Hawaii, Thailand, Japan, and China. Favorites are Hawaiian roast pork, poi, and shaved ice.

    Arts And Crafts

    Island artists, crafters, and vendors sell unique items reflecting the diversity of the islands.

    Pan-Pacific Hula Festival

    Happening simultaneously at the Hula Mound located on Kuhio Beach near the Diamond Head end of the Ho’olaule’a, the Pan-Pacific Hula Festival draws visitors from around the world. Held under a spectacular banyan tree, just steps from Waikiki Beach, the Pan-Pacific Hula Festivals is a much-anticipated event or both spectators and dancers alike.

    The ancient Hawaiian fine art of hula has gained immense popularity in many countries, especially Japan where there are more than 200,000 dedicated practitioners of the traditional Hawaiian dance. Hawaii, the birthplace of hula, beckons groups who practice all year long or a chance to compete and dance hula in Hawaii.








  • May 1, 2016

    Connor Baxter Defends Fifth Title, while New Women’s Champion Emerges

    Olukai Race water-11

    Maui’s Connor Baxter and Germany’s Sonni Hönscheid take the title for the prestigious SUP race. Record breaking number of paddlers compete in stand up paddle competition, and award winning band The Green closes out the festival with surprise performance

    Maui did not disappoint for day two of the 8th annual OluKai Hoʻolauleʻa three-day ocean festival with local Connor Baxter and new women’s champion Sonni Hönscheid taking home the gender equal prize purse of $15,000.

    The prestigious eight-mile Stand Up Paddle (SUP) race saw over 325 of the world’s elite paddlers battle it out on the famous Maliko Downwind Run on Maui’s North Shore, the highest amount of contenders in this race to date.

    Thirty mile per hour gusts of wind and consistent waist-high downwind waves made for conditions described as one of the most epic yet.

    Baxter clocked an impressive 47:41 for his fifth consecutive win of the OluKai Hoʻolauleʻa Elite Men’s SUP division.

    The race had a new format this year with a staggered start for each division to improve the overall race experience. “The most challenging part of this new race was definitely the new start because you don’t have that perfect line up and straight shot to the finish. It required a little more strategy” said Baxter.

     “Not only was today’s OluKai race the most epic conditions, but was stacked with some of the best competitors in the world” Baxter said.

    New champion Sonni Hönscheid, hailing from Germany, has competed in this race four times, even placing second last year, but this is her first championship title. 

    “It was first of all fun, the conditions were amazing- and then it was a challenge because there were a lot of really good paddlers out there and it was hard to keep up with them. It was a really fun race” said Hönscheid.

    Competitors represented over 18 countries including the Mainland U.S., Canada, Australia, Japan, Brazil, United Kingdom, Germany, Sweden, Israel, Puerto Rico, French Polynesia and the Virgin Islands.

     The day kicked off with the three mile ‘Ohana Fun Paddle prior to the elite SUP race with over 50 racers in competition.

     The atmosphere of celebration was alive at the finish line with traditional Hawaiian games, a lū‘au and live music by surprise guests The Green, who played an hour long set to the crowd.

    Everyone is invited to join in the festivities for the final day of OluKai Hoʻolauleʻa tomorrow, Sunday May 1. The elite OC1 and OC2 competition will take to the ocean, together with another full day of free family fun. The Hawaiian Sailing Canoe Association will stage a spectacular finish to the weekend on the shores of Kanaha Beach Park.  Full race results available here

    For more information visit

    2016 OluKai Ho’olaule’a SUP Race Results

    Saturday, April 30, 2016

     Elite Men 







    Connor Baxter

    Maui, Hawaii




    Mo Freitas

    Oahu, Hawaii




    Matt Nottage





    Travis Grant





    James Casey





    David Kalama

    Maui, Hawaii



    Elite Women







    Sonni Hönscheid





    Kathy Shipman

    Maui, Hawaii




    Terrene Black





    Devin Blish

    Maui, Hawaii




    Amy Woodward

    Oahu, Hawaii




    Taila Decoite

    Maui, Hawaii



  • March 18, 2016

    The Eddie Goes Big, and Some Say Brock's Spirit Was Behind It

    Waimea Bay roared for the ninth running of the Quiksilver in Memory of Eddie Aikau, aka "The Eddie." The winter of 2015/2016 will go down in history as one of the wildest in the history of big-wave surfing. For most of the Pacific, the energy can be attributed to a meteorological phenomenon called El Niño, which kicked up giant surf from Jaws on Maui to Mavericks in California and back to Oahu, where a giant swell swept into Waimea Bay on February 25 and dared 24 of the world’s best surfers to go steep and deep. [...]

  • March 7, 2016

    “Cultural Harmony, Journey to Peace” : Honolulu Festival

    photo credit: Honolulu Festival Foundation photo credit: Honolulu Festival Foundation

    Hawaii’s premier cultural event, the annual Honolulu Festival, celebrates ethnic harmony and economic cooperation between the Hawaiian Islands and the Pacific Rim region. Established in 1994, the prestigious event draws thousands of new and returning spectators seeking an enjoyable experience beyond Hawaii. [...]

  • October 29, 2015

    Ama OluKai celebrates the Wayfinding Spirit at ʻImiloa festival

    IMG_0029For many, wayfinding is at the center of Hawaiian culture. The wayfinding spirit was definitely at the center of the 8th Annual ʻImiloa Wayfinding & Navigational Festival, hosted Saturday October 24 at the Imiloa Astronomy Center of Hawaiʻi. [...]

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