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HLA

  • March 12, 2017

    Hawaiian Lifeguard Association

    Terrain Tested, Hawaiian Lifeguard Approved

    Nearly four decades ago, veteran Maui lifeguard and Waterman Hall of Famer, Archie Kalepa saw the legendary Eddie Aikau in action—feats of selfless courage so formative that Kalepa knew he’d someday join that brotherhood of elite Hawaiian life savers. “We perform unrecognized heroic acts every day,” says Kalepa with disarming humility. He and the 450+ guards of the Hawaiian Lifeguard Association each proudly wear OluKai footwear as they patrol the rocky cliffs and riptide ravaged shores of the islands.

    The Hawaiian Lifeguard Collection is developed to be part of the uniform, “part of our tool chest,” says Kalepa. This is rugged footwear for rugged terrain—the day-to-day demands of the HLA have tested these shoes and sandals for the needs of a true waterman. Simply put: “It’s a shoe that works,” says Kalepa. He and the rest of the HLA put these shoes to the test far before they find their way to the shelves. From the fit and overall performance to breathability and traction, the HLA take these shoes through real field research—the actual gauntlet of lifeguarding. Hawaiian lifeguards provide recommendations and suggestions to properly shape footbeds and increase traction—it is this kind of rigorous testing that vastly improves final design of the product. These shoes are not just inspired by Hawaiian lifeguards, they’re thoughtfully constructed specifically to meet their needs from the slick rocky outcropping around Hanauma Bay, to the 25 foot swells of the storied North Shore.

    Hawaiian lifeguarding is a proud tradition and tight-knit community, the highest standard to which guards in other coastal communities aspire. OluKai is humbled to play a significant role in nurturing that tradition. For each pair of the Hawaiian Lifeguard Collection, a portion of the proceeds directly supports Hawaii’s Junior Lifeguard Program, inspiring and training the next generation of Kalepas and Aikaus. “No matter what anyone says, if you put your mind to it, you can do it,” Kalepa tell these Junior Guards. “I know it’s true because I did it. Stay focused, stay healthy, stay fit, and keep your integrity. Those are things that we need to build, not just lifeguards but great leaders in the community.”

  • August 3, 2014

    Hawaii State Lifeguard Conference & Junior Lifeguard State Championship

    The Hawaii State Lifeguard Conference and Junior Lifeguard State Championship took place from July 30 to August 2, 2014 on the island of Kauai. The theme for day one was the economic benefit of beach safety and how it affects the tourism industry. Various guest speakers from across the country lectured on the topic. The keynote speech was given by LA County lifeguard legend, Chief BobBurnside, inventor of the 'Burnside Rescue Buoy' who also founded the ULSA organization in 1964. [...]

  • April 14, 2014

    Our most technical sandal yet.

    About The Holomua:
    The Holomua is OluKai's most technical sandal yet. Holomua is the top of the line water ready sport sandal build for anything: sand, water, trails, and rocks. Every detail of Holomua's construction, material choices, and textures, were chosen to build a superior sandal for versatile outdoor use. The design was informed by, field tested, and approved in partnership with the Hawaiian Lifeguard Association. Shop Now [...]

  • April 8, 2014

    OluKai X HLA

    450 Hawaiian Lifeguards to be Issued Footwear on Multi Island Tour

    As a long-standing partner and official footwear of the Hawaiian Lifeguard Association (HLA), OluKai is pleased to announce the unveiling of its 2014 performance footwear collaboration. This month, OluKai will outfit over 450 Hawaiian lifeguards with shoes and sandals at several locations on Maui, Kauai, and Oahu ending with a special proclamation by Billy Kenoi, mayor of the Big Island. A portion of proceeds of the thoughtfully constructed HLA footwear goes to support the Junior Lifeguards, an ongoing component to OluKai’s devoted Giveback Program. [...]

  • August 14, 2010

    OluKai Supports the 2010 Hawaii State Junior Lifeguard Championships

    After two months of rigorous water safety training, over 200 qualifying teens from across the Hawaiian island chain gathered for the annual statewide safety conference and to compete in this year's Junior Lifeguard Championships held August 14 at Kalapaki Beach, Kauai.

    Teams from Maui, Kauai, the Big Island, and Oahu came together with high anticipation for the day's rigorous athletic events designed to showcase the skills they learned from summer training. [...]

  • August 8, 2009

    OluKai Supports 2009 Hawaii State Junior Lifeguard Championships

    After two months of water safety training, over 300 qualifying kids from across Hawaii came out to compete in this year's Junior Lifeguard Championships held August 8 at Ala Moana Beach Park on Oahu. [...]

  • January 9, 2009

    The Kia’i: OluKai Serves the Waterman Lifestyle Through the HLA

    OluKai continues its partnership with the Hawaiian Lifeguard Association in 2009 with the Kia’i – translation: Guard. [...]

  • December 31, 2008

    The Kia’i: OluKai Serves the Waterman Lifestyle Through the HLA

    OluKai continues its partnership with the Hawaiian Lifeguard Association in 2009 with the Kia'i – translation: Guard. [...]

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